A modern, cutting-edge INDABA 2013, which significantly enhanced networking connections to stimulate tourism trading between buyers and exhibitors, was the hallmark of the most advanced edition of Africa’s top travel show to date.
Taking a practical technological leap, while staying true to the importance of personal interaction to grow South Africa’s tourism industry, was the standout theme of the four-day show at the Durban International Convention Centre, which ended on Tuesday 14 May 2013.
The ‘INDABA Connect’ platform, designed to facilitate the effective sharing of contact details, product information, marketing collateral and presentations during the course of the show, received extremely positive feedback from many INDABA delegates.
A total of 240,693 electronic connections (over 60 000 per day) were made by 11 458 “INDABA Connect” users, who shared over 14,258 documents. This was a deliberate eco-friendly initiative, a ‘Go Green’ approach at INDABA that led to the potential saving of a small forest of 374 trees by minimising the need for piles of printed collateral and business cards. Read more »