Grow your business at Africa’s Travel Indaba

11 April 2018

Only 4 weeks till the world’s biggest African travel trade show, Africa’s Travel Indaba.

With products from 21 countries and a bigger selection of small business products; plus we’ll be celebrating small travel businesses, you will find a plethora of stories to tell at this year's Africa Travel Indaba, including those around Nelson Mandela’s Centenary, this year will be your best story yet! Want to tell your story, then join one of our panels at the show. Don’t forget to also have a little fun and enjoy one of Durban's many attractions.

If you haven’t yet registered – there is still time – act now – click here!

It's a centenary celebration
Experience Nelson Mandela’s Centenary year with 100 Madiba experiences at this year’s show. South African Tourism will be showcasing their expanded Madiba's Journey App, which will now feature 100 tourist experiences and make a note to join the opening cocktails on Tuesday 8 May.

DID YOU KNOW: Africa’s total share of the global travel market currently stands at 5% and is growing at a higher rate than global travel figures (UNWTO 2017). 62 million travellers visited Africa in 2017 and in line with global traveller trends for more authentic immersive experiences this can only grow further! #AfricaMovesYou

With products from 21 countries from Africa and 12 country tourism boards already confirmed as exhibitors for this year’s African Travel Indaba, you will be spoilt for choice with products and services from the Continent. If you’re registered, get onto the online diary now and set up your success story meetings with these amazing African destinations.

  1. Angola
  2. Botswana
  3. Central African Republic
  4. DRC
  5. Ethiopia
  6. Kenya
  7. Lesotho
  8. Madagascar
  9. Malawi
  10. Mauritius
  11. Mozambique
  12. Namibia
  13. Rwanda
  14. Seychelles
  15. Sudan
  16. South Africa
  17. Swaziland
  18. Tanzania
  19. Uganda
  20. Zambia
  21. Zimbabwe

Let’s play
With its beautiful golden beaches and humid subtropical climate, we encourage you to take some time before, after and in-between the show to experience Durban, South Africa’s self-styled playground. From the world’s highest bungee swing to uShaka a world class water park, to the eclectic mix of cultures, architecture and cuisine that makes up Durban there is so much to do. Have some fun! For inspiration: log onto and

Revealing more Hidden Gems
Small businesses are the true Hidden Gems of African tourism providing an added sparkle to your itineraries and experiences. This year there is a 50% increase of small business exhibitors at the "Hidden Gems" pavilion where you will find 135 small South African businesses. Set up appointments with the Hidden Gems on the online diary or catch some of them in action at the South African Tourism Speed Marketing sessions.

Are you an expert?
Then we want to hear from you. Africa’s Travel Indaba is a great opportunity for the industry and its stakeholders to discuss some the issues and opportunities facing the industry. Four panel discussions have been planned and we are looking for industry experts to weigh in:

  • Optimising economic transformation in the African tourism industry.
  • African Tourism and the 4th industrial revolution.
  • Responsible Tourism – enabling sustainable practices as the new normal in Africa.
  • Strategies to maximise youth employment and leadership in the African tourism industry.

Send us your motivation and biography to before Friday 13 April 2018 to be a panellist.


Issued by South African Tourism

For further information contact:
Thandiwe Mathibela
Tel: +27 (11) 895 3177

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed by Chief Executive Officer, Mr Sisa Ntshona.

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