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About INDABA

INDABA is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.

It showcases the widest variety of Southern Africa's best tourism products, and attracts international visitors and media from across the world. INDABA is owned by South African Tourism and organised by Kagiso Exhibitions and Events.

For two years in a row, INDABA has won the award for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards.

Exhibitors

Numbers below reflect the total exhibiting companies, including main exhibitors and sharing exhibitors. The exhibitor base is from the Southern African region.

Year Number of Exhibiting Companies
2009 1,578
2008 1,725
2007 1,755
2006 1,682
2005 1,584
2004 1,636
2003 1,432
2002 1,307
2001 913
2000 850
1999 930
1998 776
1997 600
1996 500
1995 410
1994** 150
1993 332
1992 248
1991 310
1990 200
1989 260
1988 200
1987 188
1986 166

**The 1994 INDABA was cancelled due to the first democratic elections being held in South Africa. In its place, a large travel workshop was held, with attendance by a special international media delegation.

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Visitors

The figures detailed below only include the international visitor representation as this is the primary target market for INDABA. The media figures below form part of the international total.

Year No. of International Visitors From no. of Countries Media Representation
2009 2,341 109 680
2008 2,656 119 559
2007 2,341 115 462
2006 2,278 104 472
2005 1,648 84 173
2004 2,027 82 317
2003 1,766 78 334
2002 1,726 79 410
2001 1,581 70 398
2000 1,233 64 241
1999 1,327 68 270
1998 1,206 54 236
1997 917 57 92
1996 989 58 117
1995 854 53 98
1994 680 51 257
1993 882 63 98
1992 750 50 80
1991 645 49 67
1990 527 38  
1989 470 39  
1988 371 35  
1987 325    
1986 289    
1985 292   64
1984 300   30

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Countries Represented in Visitor Attendance

Angola Argentina Ascension Australia Austria Bahrain
Bangladesh Belgium Benin Bermuda Botswana Bouvet Island
Brazil Burundi Cameroon Canada Channel Island Chile
China Columbia Congo Costa Rica Cote D'ivoire Hungary
India Indonesia Iran Ireland Israel Italy
Japan Kenya Korea Kuwait Latvia Lebanon
Lesotho Lithuania Rep Of Korea Reunion Russia Fed Rwanda
Saudi Arabia Senegal Sierra Leone Singapore Somalia South Africa
Spain Sri Lanka St Lucia Sudan Swaziland Sweden
Switzerland Syrian Tanzania Thailand    

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Venue

Year Venue Location
1998 - 2010 Durban Exhibition Centre
Inkosi Albert Luthuli Convention Centre (Durban ICC)
Durban
1992 - 1997 Durban Exhibition Centre Durban
1991 Good Hope Centre Cape Town
1990 Durban Exhibition Centre Durban
1988 - 1989 Nasrec Johannesburg
1987 Durban Exhibition Centre Durban
1986 Good Hope Centre Cape Town
1984 - 1985 Sandton Sun Hotel Johannesburg
1983 Carlton Hotel Johannesburg
1979 – 1982 Riverside Inn (Holiday Inn) Johannesburg

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Statistical Details 2005 - 2009

Sector 2005 2006 2007 2008 2009
Overall Attendance 10,700 11,691 12,523 12,429 12,177
Exhibiting Companies 1,548 1,682 1,755 1,725 1,578
Exhibiting Personnel 6,546 7,408 7,908 7,992 7,877
Visitors 4,145 4,272 4,161 4,437 4,300
Media 531 515 454 559 680

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