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INDABA is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.

It showcases the widest variety of Southern Africa's best tourism products, and attracts international buyers and media from across the world. INDABA is owned by South African Tourism and organised by Pure Grit Project and Exhibitions Management (Pty) Ltd.

For two years in a row, INDABA has won the award for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards.

INDABA is a three day trade event that attracts well over 13000 delegates from the travel tourism and related industries.


  • Inkosi Albert Luthuli Convention Centre (Durban ICC)
  • Durban Exhibition Centre (DEC)
  • KwaZulu Natal
  • South Africa

Show Dates

  • Show Days: 10 - 12 May 2014
  • International Trade Days: 10 - 12 May 2014
  • Local Trade Days: 10 - 12 May 2014

Show Times

  • 09h00 - 18h00, 10 - 11 May 2014
  • 09h00 - 16h00, 12 May 2014
  • Exhibitors can enter the halls from 08h00


Exhibitor Profile

INDABA brings together a showcase of Southern African tourism products and services for the international travel trade. Exhibitors in the DEC (Durban Exhibition Centre) include provincial authorities and provincial products. In the ICC (International Convention Centre), exhibitor categories include accommodation, tour operators, game lodges, transport, online travel, media publications and industry associations. Outdoor exhibitors include transport, camping and safari companies.

Buyer Profile

  • Inbound Tour Operators
  • Foreign Travel Agents
  • Airlines
  • DMC's

Media Profile

INDABA has a dedicated following of local and international media who provide extensive coverage of the exhibition for the local and international markets through radio, television, newspaper and dedicated travel publications.

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