INDABA is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.

It showcases the widest variety of Southern Africa's best tourism products, and attracts international visitors and media from across the world. INDABA is owned by South African Tourism and organised by Witch & Wizard Creative (Pty) Ltd.

For two years in a row, INDABA has won the award for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards.

INDABA is a four day trade event that attracts well over 13000 delegates from the travel tourism and related industries.

Venue

• Inkosi Albert Luthuli Convention Centre (Durban ICC)
• Durban Exhibition Centre (DEC)
• KwaZulu Natal
• South Africa

Dates

• Show Days: 12 - 15 May 2012
• International Trade Days: 12 - 15 May 2012
• Local Trade Days: 14 - 15 May 2012

Show Times

• 09h00 - 18h00, 12 - 14 May 2012
• 09h00 - 16h00, 15 May 2012
• Exhibitors can enter the halls from 08h00.

Website

• INDABA: www.indaba-southafrica.co.za
• South African Tourism: www.southafrica.net

Exhibitor Profile

INDABA brings together a showcase of Southern African tourism products and services for the international travel trade. Exhibitors in the DEC (Durban Exhibition Centre) include provincial authorities and provincial products. In the ICC (International Convention Centre), exhibitor categories include accommodation, tour operators, game lodges, transport, online travel, media publications and industry associations. Outdoor exhibitors include transport, camping and safari companies.

Visitor Profile

• Allied Industry

  • Advertising
  • Communications
  • Entertainment
  • Event Organisers
  • Financial / Industrial
  • Food & Beverage
  • Medical / Health
  • National Government Organisations (NGOs)
  • Research
  • Sport / Recreation
  • Trade Associations
  • Transport

• Government

  • Arts & Culture
  • Communications
  • Education
  • Environmental Affairs
  • Foreign Affairs
  • Health
  • Labour
  • Minerals & Energy
  • Provincial & Local Government
  • Statistics
  • The Presidency
  • Tourism
  • Trade & Industry
  • Transport
  • Water Affairs & Forestry

• Travel & Tourism Company

  • Airlines
  • Destination Marketing Companies
  • Foreign Outbound Operators
  • Foreign Travel Agents
  • Foreign Wholesalers / Consolidators
  • South African Inbound Operators
  • South African Product Ownesr
  • South African Travel Agents

Media Profile

INDABA has a dedicated following of local and international media who provide extensive coverage of the exhibition for the local and international markets through radio, television, newspaper and dedicated travel publications.

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Attendance

Exhibitors

Numbers below reflect the total exhibiting companies, including main exhibitors and sharing exhibitors. The exhibitor base is from the Southern African region.

Year	Number of Exhibiting Companies
2011	1,612
2010	1,820
2009	1,578
2008	1,725
2007	1,755
2006	1,682
2005	1,584
2004	1,636
2003	1,432
2002	1,307
2001	913
2000	850
1999	930
1998	776
1997	600
1996	500
1995	410
1994**	150
1993	332
1992	248
1991	310
1990	200
1989	260
1988	200
1987	188
1986	166

**The 1994 INDABA was cancelled due to the first democratic elections being held in South Africa. In its place, a large travel workshop was held, with attendance by a special international media delegation.

Visitors

The figures detailed below only include the international visitor representation as this is the primary target market for INDABA. The media figures below form part of the international total.

Year	No. of International Visitors	From no. of Countries	Media Representation
2011	2,545	88	658
2010	2,308	88	642
2009	2,557	109	680
2008	2,656	119	559
2007	2,341	115	462
2006	2,278	104	472
2005	1,648	84	173
2004	2,027	82	317
2003	1,766	78	334
2002	1,726	79	410
2001	1,581	70	398
2000	1,233	64	241
1999	1,327	68	270
1998	1,206	54	236
1997	917	57	92
1996	989	58	117
1995	854	53	98
1994	680	51	257
1993	882	63	98
1992	750	50	80
1991	645	49	67
1990	527	38
1989	470	39
1988	371	35
1987	325
1986	289
1985	292		64
1984	300		30

Countries Represented in Visitor Attendance

• Africa

  • Angola
  • Botswana
  • Cameroon
  • Congo
  • Ethiopia
  • Gabon
  • Ghana
  • Kenya
  • Lesotho
  • Madagascar
  • Malawi
  • Mozambique
  • Namibia
  • Nigeria
  • South Africa
  • Swaziland
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe

• Asia

  • China
  • India
  • Japan
  • South Korea

• Australasia

  • Australia

• Central & South America

  • Argentina
  • Brazil

• Europe

  • Austria
  • Belgium
  • Denmark
  • France
  • Germany
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Russian Federation
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom

• Indian Ocean Islands

  • Mauritius

• Middle East

  • United Arab Emirates

• North America

  • Canada
  • United States of America

Venue

Year	Venue	Location
1998 - 2012	Inkosi Albert Luthuli ICC Complex, Durban, South Africa (ICC Arena, Exhibition Centre, including Walnut Road)	Durban
1992 - 1997	Durban Exhibition Centre	Durban
1991	Good Hope Centre	Cape Town
1990	Durban Exhibition Centre	Durban
1988 - 1989	Nasrec	Johannesburg
1987	Durban Exhibition Centre	Durban
1986	Good Hope Centre	Cape Town
1984 - 1985	Sandton Sun Hotel	Johannesburg
1983	Carlton Hotel	Johannesburg
1979 – 1982	Riverside Inn (Holiday Inn)	Johannesburg

Statistical Details 2005 - 2010

Sector	2005	2006	2007	2008	2009	2010	2011
Overall Attendance	11,312	11,691	12,523	12,429	12,177	11,535	11,312
Exhibiting Companies	1,612	1,682	1,755	1,725	1,578	1,820	1,612
Exhibiting Personnel	7,269	7,408	7,908	7,992	7,877	7,684	7,269
Visitors	4,043	4,272	4,437	4,437	4,300	3,851	4,043
Media	531	515	454	559	680	642	658

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