As we continue to say over, and over again – this year’s INDABA is going to be an incredible
event where product-owners get to showcase their products to the international media in a big
way AND where the media will get all the inside info on SA’s hot new attractions, establishments
and experiences.
Representatives from South African Tourism are hugely positive about this event for many reasons.
Sugen Pillay, SAT’s Global Manager for Events says, ‘INDABA is our flagship travel trade show and
Africa’s top travel show. It hosts approximately 12 000 international visitors from the trade,
media and consumer so it is the principal communications platform in the lead up to the 2010
FIFA World Cup™.’
He says that with the spotlight fully on the country, all industry players need to pull together
to show the world what we have as a tourism destination and he points out that INDABA is the
perfect opportunity to do this. ‘It is our golden opportunity to show the world what we have
here – fabulous cuisine, wonderful weather, beautiful beaches, big capable cities, world-class
infrastructure…basically everything that’s good about South Africa’, says Pillay.
Roshene Singh, Chief Marketing Officer for South African Tourism completely agrees. She
says, ‘INDABA is the engine room of our destination marketing work, and is important
every single year. This year’s INDABA, however, takes place a month before kick-off
for the 2010 FIFA World Cup™. It’s our very last opportunity to show the world how
ready and excited the travel industry is for the big global event of June and July 2010.’