Business Buyer Lounge

Following on from the success of the "Business Buyer Lounge" last year, INDABA will be offering its premium exhibitors the opportunity to participate in the Business Buyer Lounge. The Business Buyer Lounge reflects the success of the 2015 "Business Buyer Lounge" with a focus and reflection on a name more synonymous with its activities. There has been a huge demand for this space and with only 20 lounges on offer; exhibitors are requested to complete their applications as soon as possible. Business Buyer Lounges will be confirmed on a first approval basis. South African Tourism is directing additional efforts towards the top international travel trade buyers who have expressed or demonstrated their eagerness to make Africa an important and valuable component of their businesses. These influential travel trade buyers have direct responsibility of uncovering products from Africa. The purpose of the Business Buyer Lounge zone will be to fast-track the focus of INDABA back to deal-making, giving premium exhibitors an area perfectly equipped to accommodate their meetings with buyers.

Exhibitors who make use of the Business Buyer Lounge are guaranteed up to 8 meetings with quality hosted buyers every day. Entry to this zone will be carefully managed to make sure that only people who (literally) mean business are granted access. Optimised, managed diaries will give exhibitors maximum business value and face-to-face meeting time with the best hosted buyers. Business Buyer Lounge studios will only be available to exhibitors who meets the product exhibitor qualification criteria.

The costs of a studio within Business Buyer Lounge is at a premium as benchmarked against global trade show studio rates. In support of the Industry, South African Tourism sponsored the majority of the cost for the lounge. Business Buyer Lounge exhibitors whose applications are successful will have to pay the following cost:

  • Main stand exhibitors who currently hold stands within the exhibition precinct:
    ZAR 20 000.00 including VAT
  • Exhibitors who currently do not hold stands within the exhibition precinct:
    ZAR 30 000.00 including VAT

Each meeting pod will include the following

  • 6sqm Meeting Hub with Octanorm Walling
  • 1 x Writing Desk
  • 2 x Visitor Chairs
  • 2 x Exhibitor Chairs
  • 1 x Plug Point
  • 2 x Customised Graphic Panels
  • Free Wi-Fi
  • 8 x Guaranteed meetings per day
  • 2 x Personalised name badges

Criteria to Qualify

  • Exhibitors will be restricted to 3, 4, 5 star rating
  • No Provinces, District Municipalities, Experiences and Tourist Attractions
  • Exhibitors no longer need to have floor space

Please ensure that you read the criteria before you apply for a Business Buyer Lounge studio by signing into the Exhibitor Zone and following the link to the ‘Business Buyer Lounge’ application form. Complete it, submit it, make payment and the space is yours - provided yours is one of the applications received, evaluated and verified. The website will give you all the info you need.

If you have any queries, please contact the INDABA Team on +27 (0)11 476 5104 or e-mail us on