South African Tourism’s “Sustainability Stories” series has been named a finalist at the International Tourism Film Festival Africa 2026
Be part of the Sustainability movement
South African Tourism’s “Sustainability Stories” series has been named a finalist at the International Tourism Film Festival Africa 2026, reinforcing South Africa’s position as a leading sustainable tourism destination on the global stage.
This recognition strengthens South African Tourism’s ongoing efforts to position the country as a premier business and leisure destination, with sustainability emerging as a key strategic pillar. South Africa continues to offer a diverse and growing portfolio of responsible tourism products, community-led experiences, conservation initiatives, and environmentally conscious travel offerings that appeal to the evolving needs of modern travellers.
As global travel trends continue to shift, travellers are increasingly seeking destinations that align with their values and provide meaningful, authentic experiences rooted in sustainability. With its rich biodiversity, strong conservation ethos, and vibrant cultural heritage, South Africa is uniquely positioned to meet this demand while creating positive impact for local communities.
Now in its eighth year, the International Tourism Film Festival Africa brings together filmmakers, tourism authorities, broadcasters, investors, and policymakers from across the world to celebrate compelling destination storytelling and promote strategic partnerships across the tourism sector. This year’s edition received 438 entries from 47 countries, with only 120 productions selected as finalists.
“With travellers placing greater importance on sustainability and purposeful travel, this recognition highlights the inspiring work being done across our tourism sector,” said Bronwen Auret, Chief Quality Assurance Officer at South African Tourism. “Through the Sustainability Stories series, we are showcasing the people, places, and experiences that are preserving our natural and cultural heritage while driving meaningful economic and community impact.”
South African Tourism is now calling on tourism products, establishments, destinations, and experiences across the country to share their own sustainability stories and initiatives. Whether through community upliftment, conservation efforts, cultural preservation, renewable energy adoption, or responsible tourism practices, these stories play a vital role in shaping South Africa’s reputation as a sought-after green destination.
Tourism businesses are encouraged to contribute their stories and showcase how they are creating positive change within the tourism ecosystem. By amplifying these authentic narratives, South Africa can continue building a globally competitive tourism sector that is inclusive, resilient, and sustainable for future generations.
Are you a sustainable tourism product or experience with a story to tell? Share your journey with us at brandexperience@southafrica.net and be part of South Africa’s sustainability story.