Branding, Advertising and Sponsorship

INDABA is one of the largest tourism marketing events on the African calendar and widely regarded as the continent’s premier travel trade exhibition. INDABA has grown in status, quality and diversity to become one of the industry’s top three ‘must visit’ travel and tourism trade shows of its kind on the global calendar. For more information please visit the INDABA website.


Download the Guide Sponsorship Booking     

Why Brand at INDABA?

INDABA showcases the widest variety of Southern Africa’s best tourism products and services, and attracts national and international visitors and media across the world. INDABA is owned by South African Tourism and organised by Pure Grit Project & Exhibitions Management Pty. Ltd . For more information please visit our website.

For two years in a row INDABA has won the award for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards.

Furthermore, INDABA 2014 has welcomed more first time local and international buyers than ever before.

Participating statistics:

Sector 2010 2011 2012 2013 2014
Overall Attendance 12,177 11,535 11,312 10,793 10,078
Exhibiting Companies 1,578 1,820 1,612 1,321 1,299
Exhibiting Personnel 7,877 7,684 7,269 7,035 6,361
Buyers 4,300 3,851 4,043 3,037 2,915
Media 680 642 658 721 772

Branding, Advertising and Sponsorship

INDABA has developed a portfolio of unique branding, advertising and sponsorship opportunities available exclusively to exhibiting companies. The Branding, Advertising and Sponsorship guide details the various on-site marketing opportunities available to companies who wish to align their products/brands with the top branded event on the world tourism calendar. Whether your target is the exhibitor, the buyer or the media, use these opportunities to maximise your exposure at the exhibition.

INDABA must offer the following benefits to all partners and sponsors:

  • It must serve the business interests of the sponsoring company
  • It must serve the best interests of INDABA and its participants / stakeholders / tourism industry
  • It must have a positive impact upon the sponsor’s direct stakeholders

The INDABA sponsorship goals include:

  • Maximising brand awareness
  • Increasing brand loyalty
  • Establishing new contacts with decision makers in the public and private sectors
  • Introducing new products and services to the travel and tourism community

Contact Us

To secure the right opportunities for your company or should you require any assistance, please do not hesitate to contact:

Lerato Malao
Branding, Advertising and Sponsorship
Phone: 086 1077 784 / 011 467 5011
Fax: 086 138 6203 / 011 467 5350
E-mail: sponsorship@indaba-southafrica.co.za