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Branding, Advertising and Sponsorship

INDABA is one of the largest tourism marketing events on the African calendar and widely regarded as the continent’s premier travel trade exhibition. INDABA has grown in status, quality and diversity to become one of the industry’s top three ‘must visit’ travel and tourism trade shows of its kind on the global calendar.

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Why Brand at INDABA?

INDABA showcases the widest variety of Southern Africa’s best tourism products and services, and attracts national and international visitors and media across the world. INDABA is owned by South African Tourism and organised by Pure Grit Project and Exhibitions Management (Pty) Ltd. For more information please visit our website

For two years in a row INDABA has won the award for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards.

Furthermore, INDABA 2014 has welcomed more hosted buyers than ever before.

Participating statistics:

2009 2010 2011 2012 2013 2014 10 vs 09 11 vs 10 12 vs 11 13 vs 12 14 vs 13
Buyers 4,300 3,581 4,043 3,722 2,915 2,138 -10.4% 5% -7.9% -22% -21.6%
Exhibiting Personnel 7,877 7,684 7,269 7,068 6,361 5,797 -2.5% -5.4% -2.8% -10% -8.8%
Total Attendees 12,177 11,535 11,315 10,790 9,276 8,706 -5.3% -1.9% -4.6% -32% -13%

Branding, Advertising and Sponsorship

INDABA has developed a portfolio of unique branding, advertising and sponsorship opportunities available exclusively to exhibiting and non exhibiting companies. Indaba presents a unique opportunity to showcase your brand to a wide spectrum of the tourism sector. The launch of a new product or service, the rebranding of your company, special offers just for the duration of the exhibition will all be messaged and positioned to talk to your targeted audience. This event will provide you with a platform to create not just brand awareness but to cement your brand identity.

The Branding, Advertising and Sponsorship guide details the various on-site marketing opportunities available to companies who wish to align their products/brands with this Indaba. Whether your target is the exhibitor, the visitor or the media, use these opportunities to maximise and optimise your exposure at the exhibition.

Indaba Value Proposition to our Partners:

  • It must serve the business interests of the sponsoring partner
  • It must serve the best interests of S!TE and its participants / stakeholders / tourism industry
  • It must have a positive impact upon the sponsor’s direct stakeholders
  • Assist Partners to achieve ROI according to their long and short term view
  • Create a platform that delivers a direct and positive impact to all engagements and stakeholders concerned.

Indaba sponsorship goals include:

  • Maximising brand awareness
  • Increasing brand loyalty
  • Establishing new contacts with decision makers in the public and private sectors
  • Introducing new products and services to the travel and tourism community

Contact Us

To secure the right opportunities for your company or should you require any assistance, please do not hesitate to contact:

Branding, Advertising and Sponsorship Manager
Phone: 086 1077 784 (from within SA only) / +27 11 467 5011
Fax: 086 138 6203 (from within SA only) / +27 11 467 5350