Northern Cape Ready for Business Travellers

The Northern Cape has a wide selection of excellent transport, logistics, communications and financial services, along with international standard accommodation and facilities to suit every requirement for meetings, conferences, events and exhibitions.

With this as rational, the province is constantly growing its portfolio of tourism experiences and products to make the Northern Cape an even more desirable destination for this target audience.

The recently opened state-of-the-art of Mittah Seperepere Convention in Kimberley has significantly added to the product offering within the Northern Cape and its appeal to the booming MICE tourism sector as it complements the province’s already extensive portfolio for conferences, meetings and unique incentive offerings.

Actively pursuing the MICE market segment, which operates on an all-year basis, this also effectively counteracts tourism challenges such as seasonality and geographic spread. Catering for the business tourism sector has a significant economic impact on the province and also simultaneously promotes and grows rural tourism.

Superior venues are located throughout the province with excellent accessibility by road from major national highways as well as easy transfers from the centrally located airports at Kimberley and Upington. The varied tourism offerings and leisure experiences make the Northern Cape especially attractive for the incentive travel market with team building activities such as fly fishing, river rafting, dune-boarding and 4x4 challenges available in abundance. The astonishing array of outdoor adventures and nature experiences also add to the unique tourism diversity of the province.

The Northern Cape has already proven itself capable of presenting mega-events by first hosting the Uruguay team during the 2010 FIFA World Cup, followed in quick succession by the highly successful 2011 Maloof Money Cup Skateboarding World Championships, the 2011 annual conference of the Association of Public Accounts Committees and the 7th International Wildlife Ranching Symposium.

Under the brand pillars of Extreme Culture, Extreme Adventure and Extreme Nature, the province has firmly established itself as a mecca for adrenaline and extreme sports. This positioning was reinforced by its successful bid to host the Maloof Money Cup for five consecutive years and winning the chance to also host the BLOODHOUND world land speed record attempt in 2014.

ELEVEN EXHILIRATING REASONS TO CHOOSE THE NORTHERN CAPE FOR YOUR INCENTIVE ITINERARY:

1. Unique flavor and flair

   Reward your incentive group with a truly remarkable destination. The Northern Cape’s unique flavor is ancient Africa with an overlay of confident democracy. It’s an innovative entrepreneur who walks barefoot on the land of the ancestors, proud of his roots and enthusiastic about the future, creating, solving challenges and greeting the world with a wide, warm smile

2. Unforgettable, enriching experiences

   Whether you are stargazing in Sutherland, hunting for fossils in the Karoo, searching for San rock art deep in the caves of the Diamond Fields, experiencing the world’s richest floral offering in Namakwa, camping deep in the bush surrounded by wildlife and the famed black-manned lion of the Green Kalahari, or kayaking down the mighty Orange River, the Northern Cape is more than an adventure, it’s an enriching life experience...

3. Rich, cultural encounters

   The distinct cultural groups that make up the Northern Cape are as rich as the country’s history. Meet the oldest human inhabitants of Africa, the San Bushmen, at Riemvasmaak, the Setswana and Nama in Namakwa and Diamond Fields. Visitors to the Northern Cape have ample chance to immerse themselves in these unique cultures through exploring cultural villages and arts and crafts markets, indulging in local cuisine at township restaurants, watching traditional dances and ceremonies, listening to real stories at interactive museums and talking to our people, who are willing to teach their customs and phrases to international guests. It’s the best way to experience the heartbeat of the province and to take a bit of the Northern Cape with them when they leave.

4. Value for luxury

   Incentive groups will feel like celebrities when they come to the Northern Cape. They can stay in the luxurious establishments, be pampered with spa treatments, dine on fabulous food and wine and afford all those once-in-a-lifetime experiences they’ve been longing to try. Not only will you have an excellent rate of exchange, but our facilities, activities and service equal outstanding value – so you can do more for your money. We call it value for luxury.

5. Make a difference with Ubuntu

   The successful hosting of the 2011 Maloof Money Cup World Skateboarding Championships was the Northern Cape’s Ubuntu on a grand scale. The entire province pulled together to put on a mega-event - from building a world-class skateboarding plaza to making the participants and fans from around the world feel welcome and showing their hospitality and deeply-felt patriotism to the world. Looking after the collective is looking after the self. This is something that every visitor can learn when coming here and making a difference, whether it’s bookings creating tourism jobs or whether it’s physically making a difference in our communities and to our wildlife by supporting conservation and social upliftment initiatives.

6. Great weather

   In sunny Northern Cape, our great weather invites visitors to enjoy the outdoors, play golf year-round, indulge in massages under open skies, have a braai or a potjie or go on stargazing safaris. Visitors can choose from a huge variety of outdoor adventure activities and take advantage of our vast array of outdoor experiences…

7. Leading adventure destination

   With unexpected adventures around every corner, the Northern Cape is arguably the adventure destination of Southern Africa. It’s all about pushing individual boundaries and personal growth. For some, adventure is going on a walking trail, a hot-air balloon ride or tasting a foreign cuisine. For others, adventure is captured in an adrenaline rush that is traversing the rapids of the mighty Orange River in a kayak or leaping off a mountain or waterfall. No matter the skill, inclination or interest, there is an adventure to thrill all. Combined with our beautiful weather and spectacular scenery, it’s a heady mix!

8. Natural beauty and wildlife

   The Northern Cape is arguably South Africa’s most beautiful and natural province. For the active, it’s an ideal environment for exploration and adventure. We have an awe-inspiring setting for any enthusiast. Visitors are hard-pressed to choose between our UNESCO World Heritage Site and two Transfrontier Parks, the Kgalagadi and the |Ai-| Ais Richtersveld with its red and golden sand dunes. Share the intimate bush knowledge of a Nama or San Bushmen guide/tracker. The Northern Cape’s natural beauty is enhanced by its enigmatic wildlife. Whether its meerkats or a Kalahari lion -watching wild animals at close range is something truly unforgettable. There are walking, horseback, 4x4, Little Five, Shy Five, and many more safaris to incorporate in your Northern Cape Experience.

9. A firm favorite for incentives

   Due to our great weather, diverse cultures, adventure credentials, historic Freedom Struggle, lively urban rhythms, award-winning food and wine, luxury accommodation, natural wonders, spirit of Ubuntu, fascinating wildlife and welcoming nature, the Northern Cape has become a firm favorite with incentive groups. There really is no better way to reward your incentive groups than with an unforgettable, life-enriching trip to South Africa.

10. Special Occasions, Weddings and Honeymoons

    The Northern Cape’s unspoilt nature and breathtaking scenery with deserts, rivers, beaches, mountains and forests provide the perfect backdrop for the wedding of your wildest dreams. That is why the province is fast becoming one of the world’s most desirable and sought-after wedding and honeymoon destinations.

    Combined with this spectacular setting is a range of superb facilities, an extensive choice of accommodation facilities, excellent cuisine and professional wedding planner services, which will ensure a truly unforgettable day for any newlyweds or that special occasion.